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17 Feb 2017

Marketing Analyst

Central Michigan University – Posted by SACJobs Mount Pleasant, Michigan, United States

Job Description

As a member of the integrated marketing team within University Communications, the Marketing Analyst will generate and disseminate analytic information and insights that contribute to the development of short- and long-term marketing campaigns and strategies. Through primary and secondary research, this individual will evaluate the effectiveness of campaigns and messaging, assist in identifying and prioritizing market areas and audience segments, conduct competitive analyses, and identify new program or business development opportunities to generate enrollments.Bachelor’s degree, preferably in marketing, data mining or related field.
Three years of relevant experience.
Proven data analysis and presentation skills.
Experience working with a web analytics platform such as Google Analytics.
Strong understanding of common marketing metrics, such as impressions, clickthru rate and conversion rate.
Demonstrated experience implementing and analyzing tracking tags, clickstream data or related metrics to drive business growth.
Experience conducting environmental scans to identify business opportunities.
Demonstrated written, verbal and interpersonal skills.
Strong organizational, project management and problem-solving skills to plan, set priorities and manage multiple projects in a fast-paced environment.

Start Date: 2/16/2017 – Approximate
Education: Bachelor’s Degree Required
Work Experience: 3-5 Years

How to Apply

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Job Categories: Marketing / Social Media. Job Tags: Analyst and Marketing.


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