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26 Apr 2016

Full-Time Digital Content Manager (12958)

American University – Posted by SACJobs Washington, District of Columbia, United States

Job Description

The Digital Content Manager is part of the Communications and Marketing team at American University’s School of International Service (SIS), and develops and delivers
content that tells the SIS story through our digital channels. Essential duties include finding, creating, and curating content for SIS’s website, emails, and social media channels; developing an annual content plan and updating it regularly; serving as primary editor and a principal contributor for the school’s website and enews;
and managing SIS’s social media content strategy across multiple platforms.
This team member is a storytelling hub for the organization—working across departments to source content that is timely, engages audiences, building relationships with prospective graduate students, and helping stakeholders in the influencer community better understand the transformational research conducted by our faculty. The Digital Content Manager hones the online voice of SIS, helping develop SIS’s brand and message across multiple platforms. The Digital Content Manager targets audiences and communicates with them through digital channels. The incumbent decides which assets best serve a project, be it text, video, photo, or infographic, and works to create or collect them. (S)he creates content both
independently and in collaboration with others, and analyzes the impact of her/his efforts. This position prioritizes and manages a varied workflow; stays organized; and communicates well with team members, others in SIS, and colleagues in the larger AU community.

Educational Requirements:
A Bachelor’s degree is required.

Minimum Requirements:
Two to three years of relevant experience Superb writing, editing and proofing skills
Demonstrated ability to absorb and dissect complex topics, translating them to a wider audience in a relevant wayStrong project management skills Deadline-conscious and results-driven Excitement about shaping the digital strategies of a top-notch international affairs school Possess integrity, self-motivation, creativity, desire to
learn, and ability to problem-solve Proficiency in relevant software, including Adobe
Creative Suite products (e.g. InDesign, Photoshop, and Illustrator) Demonstrated social media platform management fluency (Twitter, Facebook, Instagram, etc.), including community building, analytics, and campaign strategy and management
Knowledge of best practices in online communications, including email writing, testing, and analysis Ability to think creatively about communicating key messages
Strong knowledge of information architecture and web best practices to make recommendations about digital content organization, hierarchy, and presentation
Experience with website editing and web content management systems; a basic understanding of HTML Familiarity with online measurement and assessment
platforms and tools, such as Google Analytics, CrazyEgg, Facebook Insights, and experience in digital data analysis

Preferred Requirements:
International affairs, higher education, or non-profit communications background a plus Experience shooting high-quality photos and shooting/editing video, preferably with Adobe Premiere Experience creating eye-catching data visualizations and
infographics is a plus

Additional Information:
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not
discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of
income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively “Protected Bases”) in its programs and activities.


Education: Bachelor’s Degree Required
Work Experience: 2-4 Years

How to Apply


Job Categories: Marketing / Social Media. Job Types: Full-Time. Job Tags: Digital Content and Manager. Salaries: TBD - Based on Experience.


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